workday brand!
Across my years at Workday, I have been able to work on brand, events, advertising, digital, global office design, and customer experience centers. Through all this experience, I’ve learned that I love creating an experience for people.
In 2025, I had the opportunity to work on our global brand refresh, alongside our incredible creative partners @ Koto.
the before
the rebrand
Our partners at Koto helped us develop a brand refresh that would better resonate with both employees and employers. We developed a brand theme rooted in optimism, elevating Workday’s iconic sunrise with a redrawn logo, modern typography, and a suite of playful, office-inspired icons. The expanded design system reflects the shifts of daylight—from bright mornings to welcoming evenings—positioning Workday into something approachable, relatable, and more human.
As part of the in-house creative brand team, I am a lead designer for multiple disciplines.
I rebranded organizations on campus with fresh logos and assets (including our employee AI learning initiative, EverydayAI), helped curate the photography library, became the brand advisor on photo-retouching, updated advertising templates, collaborated with 4 other designers to hand-draw 600+ unique icons, aided in brand trainings for our company and partners, designed a launch campaign for meeting room screensavers and lobby displays, and created a store catalog of brand merchandise ranging from t-shirts to bags to gradient socks.
I am also the lead creative designer and art director for the branding across our Workday offices and customer experience centers.
I guide each step of strategy, design, and execution for both the physical spaces and digital experiences, across 14+ global office locations in 11 distinct regions. The work is always a collaborative effort with our trusted architectural and creative agencies, production vendors, and construction general contractors to create brand experiences that feel inviting yet innovative for our employees and customers.
rock stars of business tour
During my time on the advertising team, I was the primary designer for this advertising campaign, featuring a 40ft tour bus wrapped in our custom advertising with Billy Idol as our headliner. The entire campaign ran over the course of 6 months, featured in 20+ cities across the US, engaged with 650+ VP and C-suite executives, generated $590mil+ in pipeline, and inspired a return tour the following year featuring our AI-powered messaging. I created a variety of assets, including bus and airstream wraps, event signage, merchandise, digital experiences, giveaways, vinyl record awards, and more.
