ask a
chief of staff
A long-term client relationship, built on trust.
ROLE
Freelance Designer — Brand, Marketing & Web
YEAR
2022–present
DISCIPLINE
Visual Identity, Marketing, Print, Web, Merch
CLIENT
Ask a Chief of Staff
Ask a Chief of Staff helps companies find a Chief of Staff for every executive. I created the brand identity and a full package of digital and print assets. What began as a single identity project has grown into my most robust freelance client: an ongoing partner I create marketing assets for, redesign web pages for, and design swag for on a recurring basis.
OVERVIEW
ROLE
I'm the go-to designer across everything the brand needs. The client brings me in early and often, and the scope naturally spans disciplines: brand and identity one month, a web page redesign the next, a run of marketing collateral or a new piece of merch after that.
PROCESS
Built the core brand identity and guidelines, establishing a consistent look the whole business runs on.
Designed a flexible pitch deck template the team uses to present to clients and partners.
Created a package of branded swag — a half-zip sweater, insulated mug, tote bag, and stickers.
Produce ongoing marketing assets and redesign web pages as the brand and its needs evolve.
Act as a reliable, on-call design partner — the reason the relationship keeps expanding into new project types.
IMPACT
This is what a great client relationship looks like: trusted enough to own the brand end to end, reliable enough to be the first call for whatever comes next — and versatile enough to say yes, whether it's identity, marketing, web, or merch.