workday
customer
experience
centers
Translating the Workday brand into immersive spaces for customers worldwide.
ROLE
Creative Lead & Art Director — Global CXCs
YEAR
2024–present
DISCIPLINE
Environmental Design, Art Direction
LOCATIONS
Pleasanton, New York, Dublin (Ireland), London +
Workday's Customer Experience Centers are immersive, physical brand environments designed to bring the Workday experience to life for customers.
OVERVIEW
ROLE
I lead the strategy, design, and execution of multiple global CXC initiatives, and provide art direction to local agencies for signature brand moments such as the Innovation Wall and Multifunction Room. I stepped up to help oversee install and act as the on-the-ground art director across projects.
PROCESS
Owned strategy, design, and execution for CXC global experiences across locations including the NYC and Dublin CXCs.
Directed local creative agencies to deliver on-brand moments while maintaining a consistent global standard.
Partnered with our experiential marketing and motion graphic team on editorial, motion graphics, and interactive experiences — including the 'Meet the Agents' demo, a persona-driven video experience showcasing Workday AI as autonomous 'agentic teammates' for oCHRO, oCFO, and oCIO audiences.
Flexed my program management muscles and ran multi-team stakeholder approvals and hands-on, in-person testing with the CXC team to ensure each experience functioned as intended.
The CXC work created a repeatable model for immersive, authentic Workday customer experiences that scales across regions. I stepped up to fill many gaps and became a temporary program manager and curator of content and design behind all CXCs.
IMPACT